Brand design is the process of creating the basic elements of a brand, from logos to applications, depending on the industry, products, and services of that brand. The duty of an agency unit is to get the brand to have a suitable, unique, impressive and easy-to-use identity that can be efficiently applied to applications such as for production and marketing.

In order to deploy an effective project for a client, the agency must be a professional consultant, giving appropriate orientation for the project. So customers can understand the brand’s design process and direction.

Design Orientation

With the aim of giving appropriate orientations for the project, the agency will collect information about brands, products, services, markets, users, competitors… After detailed research, the agency will present to customers about the design direction that the unit is proposing, such as: Design style, colors, icons, typography, or brand story. Through the proposal, customers can partly understand the idea of ​​​​forming their brand design.

Design concept

After the design orientation stage, the designers will have all the necessary information such as elements, styles, color palettes .. to start the project. Determining the priority order for the concept, capturing the direction will help designers not to let the ideas go too far and waste time.

Orienting design for a project helps clients and agency understand the brand, stay in line with the agreed-upon goals from the beginning, don’t waste time adjusting through the periods and will help the project to be more successful.